Meet Junior Desinor, CEO Level Properties. It Pays to Work For Him — Dallas Real Estate News

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Look at that handsome young man! Garcia Desinor Junior’s story just kind of melts my heart and makes me feel good about, well, don’t laugh, America. I know this sounds schmultzy for the profile of a dynamic Dallas Realtor who is only 28 and already knocking it out of the Ballpark. But really, Junior’s story is the American Dream — something this immigrant’s grand-daughter can totally relate to.

And yes, that’s his name: “I’ve been called Junior ever since I was born,” he says.

He was born in Dallas, at Parkland Hospital. Both Junior’s parents were Haitians. They came to Dallas and worked two jobs to support their family, popping out Junior in 1984. He went to private parochial schools— St. Monica’s and Bishop Lynch, then onto Texas Tech where he wasted no time invoking his innate business skills.

So. Junior’s at Tech a few months and he starts a business with a partner, R&J Party Supply — inflatables, bouncy castles. He and the partner sell R&J, take the net profit and start sweeping up Lubbock real estate. Keep in mind this is 2006. And Lubbock.

“We were buying $70,000 homes and flipping them,” says Junior

After flipping their third home, the partners bought an old dry cleaners for $200,000, turned it into 3 lofts to lease. This all while these kids were in college, age 20 to 22.

After graduation, Junior moved to Dallas and went straight to Keller Williams Turtle Creek, where we first met.

“That’s where I first laid eyes on DallasDirt,” he says, referring to the real estate blog I started at D Magazine. But from the second he joined KW, he was more interested in the managerial “back end” than being an agent. So after four years with KW, Junior marched out on his own, founding Level Properties. He “officed” at home for three months, then found space on McKinney right across from Breadwinners. The very neatly designed doors opened in January, and already Junior has more than $700k in escrow, and $1.3 million closed.

His company departs from the traditional brokerage in every sense of the word, and it’s not just the clocks on the wall in different time zones — Tokyo to London. Clean, streamlined aesthetics and color. There’s no clutter, no industrial printer, and the colors, if you can call them that, are all black and white, Junior’s favorite.

“Those hues say, to me, peace, balance and race,” says Junior.

There is something else very different about Level Properties: every single employee is  salaried, including the agents. No kidding! There is even a company car. The agency pays the gas and insurance and all real estate marketing fees. His agents are all trained in customer service, which happens at most firms, but the LEVEL of service you get at Level (get it?) will be consistent. This unique branding, he says, brings peace of mind for the buyers, and no in-office back-stabbing.

So I had to ask: how can he make money by giving agents a set salary? As we all know, any real estate commission goes straight to the company. He’s not paying such high salaries that the Goldman Sachs guys are flocking over, no. But if the average real estate agent earns $26,000 a year — that’s it — Junior is offering more, with incentives. Agents who apply need not think they’ll be working from 10 a.m. to 2 p.m. Right now he has three agents — himself, Brian Blackwell and Maria Moros.

“I don’t need 60 agents to be successful,” says Junior.

Just a few hard workers will do, he says.

 

 

 

 

 

 

 

Candy Evans, founder and publisher of CandysDirt.com, is one of the nation’s leading real estate reporters.

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  1. A. Boyd on March 14, 2012 at 3:37 pm

    Level is bringing a fresh new perspective on real estate. This company is going to go to big places. Love seeing it.

  2. A. Boyd on March 14, 2012 at 3:37 pm

    Level is bringing a fresh new perspective on real estate. This company is going to go to big places. Love seeing it.

  3. Jane on March 14, 2012 at 4:56 pm

    I was wondering whose signs these were… I’ve seen them all over -what a cool story

  4. Jane on March 14, 2012 at 4:56 pm

    I was wondering whose signs these were… I’ve seen them all over -what a cool story

  5. Brian McCauley on March 14, 2012 at 8:07 pm

    I’ve recently funded a loan for a Level Properties client, and I must say, their model is truly unique and will be turning A LOT of heads this year. Junior and Level Properties are moving in the right direction and doing it quickly. The sky’s the limit with this man.

    Brian McCauley
    Senior Loan Officer
    (972) 381-1800 ext 118 direct office line
    (214) 279-4100 e-fax
    NMLS#208803

    "Mortgage Planning Advice with Experience and Integrity"

  6. Brian McCauley on March 14, 2012 at 8:07 pm

    I’ve recently funded a loan for a Level Properties client, and I must say, their model is truly unique and will be turning A LOT of heads this year. Junior and Level Properties are moving in the right direction and doing it quickly. The sky’s the limit with this man.

    Brian McCauley
    Senior Loan Officer
    (972) 381-1800 ext 118 direct office line
    (214) 279-4100 e-fax
    NMLS#208803

    "Mortgage Planning Advice with Experience and Integrity"

  7. Missy W on March 15, 2012 at 7:51 am

    So happy for Junior & his innovative Real Estate model. Great guy, fabulous energy & wish him all the best. Thanks for posting Candy!

  8. Missy W on March 15, 2012 at 7:51 am

    So happy for Junior & his innovative Real Estate model. Great guy, fabulous energy & wish him all the best. Thanks for posting Candy!

  9. Michael on March 16, 2012 at 8:12 am

    Some of the Old Dallas Real Estate Names should look in their rear view mirrors. Junior is coming and when he passes you, you'll know it!

  10. Michael on March 16, 2012 at 8:12 am

    Some of the Old Dallas Real Estate Names should look in their rear view mirrors. Junior is coming and when he passes you, you'll know it!

  11. Jeremy on March 19, 2012 at 9:46 am

    Salary paid RE agent, my prayers have been answered!!

  12. Jeremy on March 19, 2012 at 9:46 am

    Salary paid RE agent, my prayers have been answered!!

  13. […] week, we introduced you to Garcia Desinor, Junior and told you about his new-fangled real estate broker model. Junior (as he has been called since […]

  14. […] week, we introduced you to Garcia Desinor, Junior and told you about his new-fangled real estate broker model. Junior (as he has been called since […]

  15. Clay Stapp on March 27, 2012 at 5:50 am

    BOOM! Congrats Junior! Looking forward to seeing you continue to crush it. Best of luck to you and the agents of LEVEL Properties. Keep up the innovative thinking. I love it!

    Clay Stapp
    214 906 7789
    http://www.claystapp.com

  16. Clay Stapp on March 27, 2012 at 5:50 am

    BOOM! Congrats Junior! Looking forward to seeing you continue to crush it. Best of luck to you and the agents of LEVEL Properties. Keep up the innovative thinking. I love it!

    Clay Stapp
    214 906 7789
    http://www.claystapp.com

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