Tag Archives: Glossy Magazine
When you shop for a high-end car, do you pick the salesperson (and buy the car) because he or she had a vanity ad in some glossy magazine or on a billboard? Or do you buy because of the car and dealer? We have bought almost our all cars for years from Park Place because their service is so flawless you never want to try another dealer again, ever. Like, I wouldn’t buy a car they don’t sell, that’s how be smitten I am. Inman’s Agent ReBoot on Wednesday really woke up the 400- plus agents attending to the fact that more than ever, real estate is an internet-based business. The Realtor is still necessary, but just not the overpowering personality force of nature of times past.¬† Guess what’s selling the most houses? Telephones. In January, Americans looked at 3 homes per second on mobile apps. In February they looked at 9/sec, last month as the market heated consumers surfed over 27 homes per second on the internet. On their phones! By 2014 mobile internet usage will overtake desktop. People today spend more time socializing on their phones — 2.7 hours — than they do watching TV. And increasingly, they use their phones to shop for homes while out driving or kicking the tires.