




| Site by BCD | Hosted by BubbleLife Media
- About Candy's Dirt
- Terms of Use
- Advertise With Us
- Contact Us
I was in California over the weekend, and sat through several presentations from top agents in Silicon Valley as a favor to a friend considering putting his home on the market. It was interesting to see how they presented comps and market homes out there. Only one of the agents still uses print ads to market homes, another never places ads in the larger circ papers — “waste of money”, said he, preferring smaller hyper-local pubs, if any. For this crowd, it’s all about the web and emails/texts. 89% of buyers search for homes online, they said. But get this: among buyers aged 25 to 44, a whopping 95% use the internet to search for a home. Internet buyer’s incomes are 25% higher than traditional buyer’s incomes. More buyers find their homes on the internet than through signs, home builders, or print ads combined. Continue reading